Longer Life Products was started on weekends at trade shows and eventually grew to a line of products beloved by its customers. Our proprietary products are made by us and are a little different from the other stuff that you can by on the open market. Our Air Pumps run quieter than other guys and our air, with the patented Oxygen Adaptor, brings the air through the cooler from the bottom to use the maximum amount of oxygen in the water possible. Keep your bait alive for days with Longer Life Products!